Companies must face the environmental challenges that are presented to them. Starting from this premise, some questions arise: how can business and sustainability be related? Is ecology compatible with business? If so, then how can ecology be integrated into the business?
Business and environment
Today, companies must face a reality: climate change is a fact and environmental challenges are part of our daily lives. Therefore, any corporation must pay attention to this fact not only to achieve economic progress, but also to bet on sustainable development without compromising the resources of society in the future, taking care of the environment and becoming a sustainable and ecological company .
Respect and care for the environment must be part of a corporate social responsibility plan , directed by an ecologically responsible culture through which it contributes to improving the environment.
To promote this corporate culture in which ecology is part of the center, it is essential to have any member of the corporation being its leaders, managers and executives those who set an example to follow.
To begin to combine the concepts of ecology and sustainability with the company, we must be aware of the advantage of this environmentally friendly business model . To achieve this in a short time, the following points must be taken into account:
- Plan your objectives related to sustainability and ecology, setting achievable goals in the short and medium term for the company. Using recycled paper, scheduling or limiting the use of devices, or document scanning can all make a big impact.
- Making employees aware of respect for the environment should be part of the culture and philosophy of the company. Rewarding commitment through challenges can also be a way of involving and making the staff more participatory.
- Investing in and developing the right tools and processes will be the key to keeping the company green in the long run.
If there is something that can enhance our brand and improve the image of our company to turn it towards sustainability, it is, without a doubt, ecological merchandising. These are advertising products that are respectful with the environment , either because they are efficient in energy consumption, either because they are made of recycled and recyclable materials or because they are manufactured with biodegradable and / or compostable materials.
The ecological or eco-friendly gifts are based on sustainable and renewable products that stand out within ecological merchandising and can help to integrate ecology in the company efficiently. The most common are objects with the company logo or motto stamped, such as ecological bags or backpacks, ecological cups and glasses, merchandising for fairs and events, notebooks and notebooks, travel accessories or even ecological clothing, using personalized clothing in companies both for events and as gifts to customers.
In short, sustainable products in an ecological gift format are a good method of reconciling ecology and the company, raising awareness and involving employees, customers and users in general and, thus, promoting a culture that respects the environment inside and outside the company .